It’s about labels

Almost everything (and everyone) has a label these days.

The hard part is deciphering the label we are reading. Especially if you aren’t a scientist (which I’m not). Armed with the research wonder capabilities of the internet, instead of logging hours in a library hunched over encyclopedias or micro-fiche (age drop), let’s look at a typical granola bar shall we?

At a quick glance, one would think this to be a terrific lunch box snack or on the go pick-me-up. Only 80 calories. For those counting calories, that must be an acceptable snack calorie quantity. Granola? We’ve been brought up to believe granola is good for us, a healthy, ‘stick-to-your-ribs’ choice. Naturally flavoured? If it’s “natural”, that means it’s good for us right? Let’s put on the brakes for just a second and read the ingredients label, not the box marked Nutrition Facts.

First ingredient: Whole grain oats. Sounds like we are off to a good start.

Second ingredient: Sugar. Hmmmm, a sweetener as a second ingredient doesn’t sound right.

Third item: Vegetable Oil. A blend of canola, palm kernel and palm oil. Hmmmm again.

Next item: Rice Flour. 

Followed fifth by: High Maltose Corn Syrup. We all know this is another type of sweetener.

Sixth ingredient: Cocoa, a real ingredient.

Seventh item: Honey, real too, but another sweetener nonetheless.

Eighth item: Rice Maltodextrin is a fancy name for a type of, you guessed it, sweetener.

Ninth ingredient: Soy Lecithin, everyone’s favourite emulsifier. If you are trying to avoid soy, good luck.

Tenth ingredient: Salt. I like to think of it as flavour’s magnifying glass.

Eleventh ingredient: Milk, whoo-hoo, another real item here, but let’s think about what the cows are eating, because we eat that too.

Twelfth item: Baking soda, another real ingredient.

Thirteenth ingredient: Barley Malt Extract, would be our fifth sweetener. With that many types of sweeteners, how healthy are these things?

Natural Flavour rounds out our list. That alone just sounds suspicious. They can’t even tell me what I’m about to ingest? Natural flavour exists in everything. It could be tomato flavour, beef liver flavour, apricot flavour, earthworm flavour or any other thing under the sun. I’d prefer some clarification before I nibble on this.

Out of 14 potential ingredients, leaving a huge berth of leniency for “natural flavour”, 5 are sweeteners. (The oats and rice flour will convert into sugars eventually too, but we aren’t counting them this way.) A minimum of 36% of the ingredients making up these snack bars are a form of sugar.That doesn’t sound overly healthy to me, but, hey, I’m no expert.

When did our food stray so far away from being real?

Food in it’s real form needs no label. You hold an organic, non-GMO zucchini in your hand, it contains: zucchini. That’s it. No, “may contain corn, wheat, soy, eggs, peanuts” disclaimer. Same goes for any other organic non-GMO fruit or vegetable. You know what you are about to consume. Isn’t that how it should be? I really don’t want to have to research all the unpronounceable ingredients of what I am intending to eat or do some napkin math to add up all the hidden sugars. If I’m hungry, I want to have confidence I am eating something real, something created by Mother Nature and not the Dow Chemical company.

Our chickens and cows and other livestock are ingesting hormones and a slew of chemicals to make them grow bigger and faster. Would it not stand to reason there has to be a trickle down effect with all those chemicals? Our children drink the milk, eat the cheese created from this milk, and consume the meat from these cows. Those same kids are having eggs from these chickens and goodness only knows how many McDonald’s “Chicken McNuggets” (is there even any real chicken in those? I honestly don’t know). Are these chemicals and hormones compounding in our bodies? Then, down the road, when these chemical laden kids have kids, what will their future look like?

Children are reaching puberty at younger and younger ages. Girls are developing breasts and starting menstruation well before the age of 13, which used to be the early end of the puberty norm. Boys are getting their cookie-duster moustaches before leaving elementary school. These young, physically mature, children often have all their adult teeth, with the exception of wisdom teeth, by 10 years of age. 

What has this done to our brains? The brains of our children? We all see the rise in Autism, Asperger’s, Tourrette’s, ADD, ADHD, Early Onset Dementia, Diabetes, numerous Auto-Immune Disorders, Cancer, personality disorders, cognitive impairment and the lists go on and on. Have our food-like products harmed us and these generations? And what about the generations yet to come? Did we do our due diligence and read the labels? Or were we romanced by all the sexy buzz-words the advertising world threw at us? Wooing us into believing 1 calorie soft-drinks were ok? Eating without consequence. Yikes!

We need to turn this around. Now. We need to collectively, as a people, spend our money on food that has ingredients we can pronounce. Food should be the ingredients. Food that we recognize in it’s original nature-given packaging. Invest the time to cook with your family instead of stuffing drive-thru dinners (not to mention all that packaging) down their throats. 

Ironically, and sadly, it is often the wealthy who can afford to eat the food grown in the dirt (read organic, non-GMO, grass-fed, grass-finished, pasture raised) and the lower income demographic who can only afford the food-like products made in the hi-tech factories.

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